About Us

We are experts in retail, consumer and innovation. We invest in businesses that have a brilliant concept, product or technology and an identifiable point of competitive advantage, but most importantly we invest in and accelerate businesses that are run by an outstanding team of people.

The Collection

Twice a year, in Summer and in Winter, we hold The Collection, our startup accelerator programme. The four months provide a structured programme for companies that are in the early stages of their development.

Applications for our summer collection are now closed.


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Truestart Investor Evening

Startups We Help

Dave O’Meara and Ger O’Meara PhotoSpire

For us, TrueStart was perfect… the value has come in the timing. We could get traction all the way through the programme because of our retail angle.

See our portfolio

An expert team for you

We are passionate investors and operators in the retail and consumer sector. When you join the TrueStart family we’ll stay with you for the whole journey, and when you’re ready, our global industry and investor network will help you scale at pace.

See our people

Where you’ll work

You'll take up residence in our 4,300 square foot hub, moments away from the head offices of some of the world’s leading fashion, creative and retail brands, including Tom Ford, Burberry, John Lewis and Jimmy Choo.

See Our Hub

Our events

We keep a rich calendar of events for our entrepreneurs, investors, and partners, as well as others open to the broader public, including our annual future of retail conference, R:evolution, that attracts some of the best minds in the business.

See our events

You’ll benefit from our strategic partners’ experience

Our strategic partners want you to succeed too – you could gain access to their vast networks and resources that could include everything from introductions to their clients and retail space, to industry support and mentoring.

  • accenture
  • land securities
  • river island
  • visa
  • morrisons
  • assets/


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TrueStart Limited, Francis House, 11 Francis Street, London, SW1P 1DE

Registered in England and Wales, Company No: 8610030, VAT No: 168425585

© Copyright Truestart Limited 2015. TrueStart Limited is an Appointed Representative of True Capital Limited, which is authorised and regulated by the Financial Conduct Authority.